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Marketing Campaigns and IMC
The Marketing Campaign Determining which marketing communication methods and tools to use and ...
Integrated Marketing Communication (IMC) Definition
IMC: Making an Impact with Marketing Communication Having a great product available to your cu...
Learning Hacks: Learning Styles
THE HACK While people may prefer to learn in certain ways, learning styles do not exist Try to ...
Why It Matters: Promotion: Integrated Marketing Communication (IMC)
Why demonstrate how organizations use integrated marketing communication (IMC) to support their m...
Putting It Together: Place: Distribution Channels
Let’s return to our earlier example of Whole Foods’ and Trader Joe’s distribution strategies now ...
Integrated Supply Chain Management
As the importance of managing the supply chain well has increased, companies have acknowledged ...
Components of a Supply Chain
The interconnected teams and organizations that comprise the supply chain provide a range of diff...
Retail Strategy
Just when we have finally mastered the marketing mix that includes the four Ps, we arrive at the ...
Types of Retailers
Beyond the distinctions in the products they provide, there are structural differences among reta...
Define Retailing
Introduction Retailing involves all activities required to market consumer goods and services ...
Service Outputs
As with each element of the marketing mix, different segments of customers have different needs w...
Third-Party Sales
Introduction Throughout the channel structure there are a number of points where sales may occ...
Optimizing Channels
Introduction Geico didn’t simply find itself owning the online, direct channel. It analyzed it...
Marketing Channels vs. Supply Chains
What Is a Supply Chain? We have discussed the channel partners, the roles they fill, and the s...
The Role of Intermediaries
Introduction While the retail channel is most familiar to students, wholesalers play an import...
Channel Structures
While channels can be very complex, there is a common set of channel structures that can be ident...
Distribution Objectives
Introduction The distribution strategy supports company-level objectives, as well as marketing...
Define Channels of Distribution
Evolution of Channels of Distribution As consumers, we take for granted that when we go to a s...
Why It Matters: Place: Distribution Channels
Why evaluate how to use distribution channels to market an organization’s products and services e...
Putting It Together: Pricing Strategies
Let’s return to our discussion of Amazon Prime pricing in the context of the pricing concepts we’...