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Every day we are bombarded by advertisements of every sort. The goal of these ads is to sell us c...

Although we might use the term in a different way in our everyday life (e.g., “Hey, he’s really g...

A brand consists of any name, term, design, style, words, symbols or any other feature that disti...

One of the newer and increasingly important set of factors that is being used to understand consu...

The link between people’s personalities and their buying behaviour is somewhat unclear, but marke...

One of the most important psychological approaches to understanding personality is based on the t...

Personality is derived from our interactions with and observations of others, from our interpreta...

Depending on a consumer’s experience and knowledge, some consumers may be able to make quick purc...

Motivations are often considered in psychology in terms of drives, which are internal states that...

Every New Year, many of us make resolutions — or goals — that eventually go unsatisfied: eat heal...

As we have seen, our memories are not perfect. They fail in part due to our inadequate encoding a...

The most exciting advertisement is worthless if it doesn’t make a reasonably lasting impact on th...

In contrast to behavioural theories of learning, cognitive learning theory approaches stress the ...

Learning refers to the relatively permanent change in knowledge or behaviour that is the result o...

Positioning refers to the development of strategy that helps to influence how a particular market...

Perception is how you interpret the world around you and make sense of it in your brain. You do s...

The topics of sensation and perception are among the oldest and most important in all of psycholo...

In September 2015, all of the United Nations Member States adopted a “shared blueprint for peace ...

Continue Learning The Elaboration Likelihood Model (“ELM”) also presented as the “Central and ...