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23. Chapter Reflections

Introduction to Consumer Behavior IV. Personality, Lifestyle, and The Self

Continue Learning Find an example of a brand actively targeting the “PANKs” market segment. Wh...

Updated 2 years ago by Carolina Torres Restrepo

17. Key Terms and Concepts

Introduction to Consumer Behavior IV. Personality, Lifestyle, and The Self

Updated 2 years ago by Carolina Torres Restrepo

16. Chapter Reflections

Introduction to Consumer Behavior III. Consumer Motivation and Involvement

Continue Learning Watch Dan Pink’s Ted Talk on Motivation. How do his examples and discussions...

Updated 2 years ago by Carolina Torres Restrepo

12. Key Terms and Concepts

Introduction to Consumer Behavior III. Consumer Motivation and Involvement

Updated 2 years ago by Carolina Torres Restrepo

11. Chapter Reflections

Introduction to Consumer Behavior II. Learning Theories

Continue Learning As an example of Classical Conditioning, explore the repeated pairing of Roy...

Updated 2 years ago by Carolina Torres Restrepo

1. Key Terms and Concepts

Introduction to Consumer Behavior I. Perception

Absolute thresholdA term that refers to the smallest (minimal) level of a stimuli (e.g. sound; si...

Updated 2 years ago by Carolina Torres Restrepo

6. Key Terms and Concepts

Introduction to Consumer Behavior II. Learning Theories

Associative learningAn aspect of behavioural learning theory involving the repetitive pairing of ...

Updated 2 years ago by Carolina Torres Restrepo

5. Chapter Reflections

Introduction to Consumer Behavior I. Perception

Continue Learning Read this “Hub Spot” article, “The Little Known Stories Behind 8 Iconic Pack...

Updated 2 years ago by Carolina Torres Restrepo

4 – Experiment

Research Methods The Research Methods

Why Should I Care? Controlling the social environment to conduct science is prone to ethical iss...

Updated 2 years ago by Charles-Albert Ramsay

Le système bancaire

Initiation à l’économie globale Politique macroéconomique

- Pourquoi devrais-je m'en soucier? Le secteur financier détient la clé de tout changement impor...

Updated 2 years ago by Vijanti Ramrup

Échec du marché

Initiation à l’économie globale Marchés

- Pourquoi devrais-je m'en soucier? Les marchés ne sont pas toujours parfaits. La raison princ...

Updated 2 years ago by Charles-Albert Ramsay

3 – Survey Interview

Research Methods The Research Methods

Why Should I Care? You would rather spend more time with respondents to dig into a topic. You pr...

Updated 2 years ago by Charles-Albert Ramsay

3 – Citing Sources

Research Methods Principles of Scientific Research

Why Should I Care? It’s so easy now to buy a paper online. Teachers and all sorts of readers kno...

Updated 2 years ago by Charles-Albert Ramsay

2- Survey Questionnaire

Research Methods The Research Methods

Why Should I Care? Your Questionnaire can sink the scientific validity of your project. There is...

Updated 2 years ago by Charles-Albert Ramsay

14 – Establishing Cause

Research Methods Principles of Scientific Research

Why Should I Care? Something is a problem. We can reduce the negative impacts, but that is calle...

Updated 2 years ago by Charles-Albert Ramsay

13 – Research Power

Research Methods Principles of Scientific Research

Why Should I Care? The scientific strength, or power, of your research depends on several key tr...

Updated 2 years ago by Charles-Albert Ramsay

4 – Grey, News, Opiniated and User-Generated Media

Research Methods Principles of Scientific Research

Why Should I Care? The sources you chose will determine the quality of your work. Bias in your s...

Updated 2 years ago by Charles-Albert Ramsay

9 – Types of Logic

Research Methods Principles of Scientific Research

Why Should I Care? Your understanding of the problem depends on the type of logic you are using....

Updated 2 years ago by Charles-Albert Ramsay

10 – Operationalization

Research Methods Principles of Scientific Research

Why Should I Care? How the data is gathered can affect the results, and the amount of time and r...

Updated 2 years ago by Charles-Albert Ramsay

Project Management Overview

Project Management Chapter 2. Project Management Overview

The starting point in discussing how projects should be properly managed is to first understand w...

Updated 2 years ago by Guest