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23. Chapter Reflections
Continue Learning Find an example of a brand actively targeting the “PANKs” market segment. Wh...
17. Key Terms and Concepts
16. Chapter Reflections
Continue Learning Watch Dan Pink’s Ted Talk on Motivation. How do his examples and discussions...
12. Key Terms and Concepts
11. Chapter Reflections
Continue Learning As an example of Classical Conditioning, explore the repeated pairing of Roy...
1. Key Terms and Concepts
Absolute thresholdA term that refers to the smallest (minimal) level of a stimuli (e.g. sound; si...
6. Key Terms and Concepts
Associative learningAn aspect of behavioural learning theory involving the repetitive pairing of ...
5. Chapter Reflections
Continue Learning Read this “Hub Spot” article, “The Little Known Stories Behind 8 Iconic Pack...
4 – Experiment
Why Should I Care? Controlling the social environment to conduct science is prone to ethical iss...
Le système bancaire
- Pourquoi devrais-je m'en soucier? Le secteur financier détient la clé de tout changement impor...
Échec du marché
- Pourquoi devrais-je m'en soucier? Les marchés ne sont pas toujours parfaits. La raison princ...
3 – Survey Interview
Why Should I Care? You would rather spend more time with respondents to dig into a topic. You pr...
3 – Citing Sources
Why Should I Care? It’s so easy now to buy a paper online. Teachers and all sorts of readers kno...
2- Survey Questionnaire
Why Should I Care? Your Questionnaire can sink the scientific validity of your project. There is...
14 – Establishing Cause
Why Should I Care? Something is a problem. We can reduce the negative impacts, but that is calle...
13 – Research Power
Why Should I Care? The scientific strength, or power, of your research depends on several key tr...
4 – Grey, News, Opiniated and User-Generated Media
Why Should I Care? The sources you chose will determine the quality of your work. Bias in your s...
9 – Types of Logic
Why Should I Care? Your understanding of the problem depends on the type of logic you are using....
10 – Operationalization
Why Should I Care? How the data is gathered can affect the results, and the amount of time and r...
Project Management Overview
The starting point in discussing how projects should be properly managed is to first understand w...