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1 – What is Social Science?
Why Should I Care? Without science, your beliefs are based on your elders experience, on traditi...
12 – Sampling
Why Should I Care? A bad sample will kill your scientific power. That’s all there is to it. Def...
16 – Averages
Why Should I Care? You can manipulate numbers tell the story you wish to tell. Is this is unethi...
Supply Chain and Channel Strategy
Let’s look at an example in which the supply chain is key to a successful channel strategy that d...
Product Liability
Introduction Product liability is the legal liability a manufacturer or trader incurs for produc...
New Challenges in Marketing Ethics
New marketing channels create opportunities for new tactics, but sometimes these developments bri...
What Is Marketing?
Why explain what marketing is and how it’s used? When you hear the term “marketing,” what comes ...
Glossary
Advertising: The practice of promoting a product, service, or idea through various media, suc...
Glossary
Marketing: The process of identifying, anticipating, and satisfying customer needs and wants ...
Glossary
Market segmentation: The process of dividing a market into smaller groups of consumers with s...
Glossary
Target market: The specific group of consumers that a business is trying to reach with its ma...
Glossary
Ethics: Principles that guide the behavior of a person or organization, particularly in regar...
Glossary
A/B testing: A method of comparing two versions of a product or marketing campaign to determine...
Glossary
Attitude: A person's evaluation of a product, service, or concept, based on their beliefs, fe...
Glossary
Unique selling proposition (USP): A unique selling proposition is a specific feature or benef...
Glossary
Brand: A brand is a combination of a name, term, design, symbol, or other feature that identi...
Glossary
Go-to-market (GTM) strategy: A plan for introducing a new product or service to the market. ...
Glossary
Cost-plus pricing: This involves setting the price of a product by adding a markup to the cos...
Glossary
Distribution channels: various methods and channels (physical or virtual) through which a produ...
Glossary
Advertising: A paid, non-personal communication through various media (such as television, ra...