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Another idea to explore is storytelling. There are many ways to approach storytelling, but in this discussion, I want to focus on the five Ps, which are essential building blocks of a good story. These five Ps can help you think about how to construct your nar...

Another effective way to illustrate decisions is by using a decision tree. This method allows you to visually represent the choices you've made. Each decision should have its own decision tree. Decision trees are great because they encourage you to think in a ...

One of the most common questions I encounter while coaching or mentoring case-solving teams is, "What does a solution look like?" In this video, I want to discuss how to transform a good solution into a winning solution. It all starts with setting the stage, ...

Over the past two decades, coaching case-solving teams has revealed certain expectations that I have as a coach and mentor, which I also expect from my teams. In this video, I want to discuss some of these expectations that can help you discover your own "Mad ...

  Cameron (Cam) Welsh Emeritus Professor | Founder | Mentor | Advisor | Volunteer | Mad Skills Mentor, Content Creator & Podcaster | Custom Wood & Barnwood Creator Cam Welsh is an emeritus professor at the Haskayne School of Business. He brings over two ...

One of the top questions I often receive is: Where do we start when we are faced with a case in a case-solving competition or similar environment? In this discussion, I want to address how to navigate the resolution process and what questions we need to answer...

I want to share some tips for creating effective slide decks. These are general and basic ideas that you should keep in mind as you start building your presentation. The goal is to create a professional-looking slide deck that effectively communicates your mes...

One of my pet peeves is how teams present their SWOT analysis. I want to discuss how to build a SWOT analysis and how to use it effectively to support your solutions. Most people understand that strengths and weaknesses are internal factors, while opportunitie...

When presenting a decision, it's important to illustrate how that decision was made. One effective method for doing this is by using a decision matrix. This matrix can clearly display the alternatives and the criteria used to evaluate them. Here are some key ...

One thing that I think is often overlooked is stakeholder analysis. This analysis is important because it relates the solution back to various stakeholders within the organisation. This is particularly critical in ethical cases and many strategic cases, where ...

One tool that isn’t utilised enough is the concept of core competencies. It’s essential to build a plan that leverages these core competencies. In a classroom setting, business students often discuss core competencies, but when it comes to case competitions or...

Another tool that can be used while building your analysis is Porter’s Five Forces. The idea behind Porter’s Five Forces is to analyse the industry position of your client. As we discuss these tools, remember that you won’t use all of them in every situation, ...

One tool that is frequently underutilised is the value chain. The value chain dissects the organisation, allowing you to understand how its components fit together, which enhances your comprehension of the client organisation. A traditional value chain include...

I want to start by discussing some presentation tips, specifically how to deliver a presentation effectively and sell your ideas. I would like to thank Darren Ambrose for his assistance in developing the materials we created several years ago. First, it’s imp...

Now, I want to discuss how to effectively create a presentation deck, including tips for visualising your slides and improving your PowerPoint or any other presentation software you may be using. One of the challenges with presentations is that visuals can be ...

It's also important to consider how to keep your deck visually appealing. In your presentation software, focus on making content less wordy by transforming words into effective visuals. A common aspect of many presentations is financial statements; the key her...

In one of my recent newsletters, I discussed the concept of competitive landscapes and competitive landscape maps. These tools enable us to visually define a company's position in relation to its competitors based on critical success factors, making comparison...

Another tool that can be useful is PEST or PESTLE analysis. PESTLE expands on PEST by allowing for a more comprehensive insights-based analysis. When examining PESTLE, we consider six key factors: Political, Economic, Social, Technological, Legal, and Environm...

I want to quickly discuss a tool that is often underutilised but can significantly enhance your presentations, making them more visual and memorable compared to your competitors: mock-ups. Mock-ups are powerful visual tools that illustrate what a dashboard, a...

In a series of videos, I will discuss the different components of a presentation, using case-solving as our main focus. We will begin by exploring how to engage your audience and create a strong first impression. One crucial part of this is the title slide, w...