Storytelling's 5Ps

Another idea to explore is storytelling. There are many ways to approach storytelling, but in this discussion, I want to focus on the five Ps, which are essential building blocks of a good story. These five Ps can help you think about how to construct your narrative and what elements to consider while doing so. The five Ps to keep in mind are: People, Place, Pictures, Personal, and Platform.

1. People**: Who are the key individuals in your story? You should address your role, include names, and consider your audience—who they are and what they want to hear. It’s important to build context around them. Additionally, think about the personas of your customers and consumers. Who do they represent in your case? Don't forget the employees as well. How do the personas of potential employees connect to your organisation's culture and people?
2. Place**: How does your story connect to your organisation’s environment? Define the ecosystem in which your organisation operates, considering geographical, cultural, and competitive aspects. It’s also important to consider stakeholders—what does your story mean to them? Conducting a stakeholder analysis can be particularly valuable in many case competitions, as these stakeholders are integral to both the place and the people you need to think about.
3. Pictures**: We’ve all heard the saying, "a picture is worth a thousand words." Ask yourself how you can convey your message effectively through visuals. For example, when Microsoft introduced its new CEO in 2014, the image of the new CEO alongside Bill Gates helped tell a part of the story visually. Also, think about how to present information in a more visual manner, such as displaying a debt-to-income ratio in a way that's easier to understand than in typical presentations.
4. Personal**: Make your presentation resonate on a human level. Talk about human emotions to create authentic connections. Introduce details that help the audience relate emotionally and recognise your authenticity as you present your solutions. This personal touch can significantly impact the audience's perception.
5. Platform**: Consider the platform you’re using to convey your message. How can you leverage its strengths? It's essential to think about how to use the platform most effectively, adhering to any competition rules and keeping time constraints in mind. All these factors will influence what you ultimately present and how the audience perceives your presentation.

By thoughtfully addressing these five Ps—People, Place, Pictures, Personal, and Platform—you can construct a compelling and effective story that resonates with your audience.