Case Solving Presentation Expectations

I want to start by discussing some presentation tips, specifically how to deliver a presentation effectively and sell your ideas. I would like to thank Darren Ambrose for his assistance in developing the materials we created several years ago.

First, it’s important to avoid the "puppets on a string" mentality. It's impossible to follow every tip for an effective presentation; instead, focus on developing your own style while ensuring that you communicate effectively. Consider how to keep your presentation relevant, compelling, simple, and memorable. There are numerous external resources available to assist you with this, but I will cover some general ideas.

One crucial aspect is body language. Studies have shown that body language has a more significant impact than verbal communication. It’s vital to ensure that your verbal cues align with your body language to convey your message effectively. This is particularly important in virtual presentations, where much of the non-verbal communication can be lost. You can take steps to mitigate this loss, such as positioning yourself well on camera.

One key point is to project warmth. Leaders perceived as warm tend to be seen as more effective, and there is substantial research supporting this. Warmth serves as a conduit for influence, helping you connect with your audience immediately. This concept also relates to crafting the beginning of your presentation and maintaining a warm message throughout.

Another important factor is the power of a smile. It takes 43 muscles to frown and only 17 to smile. Smiling is crucial because it engages the audience, is contagious, can mask true emotions, and boosts your confidence. I often remind my teams that we need to smile throughout the presentation, especially if they are not presenting at a given moment. Seeing team members enjoy themselves can enhance the overall atmosphere, and a smile conveys positivity.

To illustrate this point, I often refer to a comparison of different types of smiles on baseball cards. A beaming smile averages a lifespan of 79 years, a slight smile is associated with 75 years, and those without a smile average 72.9 years. I usually ask students what these numbers represent, and very few can guess correctly; they actually represent the average lifespan of the players based on the smile featured on their cards.

One idea to enhance your presentations is to use your hands as a natural part of your communication. Open arms convey openness and relatability, which not only captivates the audience but also creates a more positive impact. You can emphasise your points not just with your hands, but also through your body language and voice.

When you're not presenting, it's best to keep your hands down in front of you. Avoid crossing your arms over your chest, as this can signal that you are closed off to ideas. It's important to appear engaged and open, rather than aloof or unenthusiastic. Show that you are presenting in collaboration with your teammate, demonstrating both confidence and openness.

Again, crossing your arms can send negative energy and create a closed posture. Maintaining an open posture, both during and after your presentation, communicates to your audience that you are receptive to their thoughts and ideas. If you are not open to your audience, they will likely not be open to your ideas.

As you present, nod your head to show understanding and engagement, but avoid overdoing it like a bobblehead. Sending positive vibes while listening is essential. Don't just stand there staring off into space, the ceiling, or the floor. Demonstrating friendliness and engagement during your teammate's points can help maintain audience engagement. Use non-verbal cues positively to make your audience feel accepted and supported, as well as helping your fellow speaker feel the same.

Ultimately, the key is to be authentic. Let your personality shine through in your presentation. You can provide all the insights and analysis in the world, but if you're boring, the audience won't pay attention. Everyone has the potential to be engaging; seek out that passionate, authentic speaker within yourself to present effectively to your audience.

Both virtual and in-person settings require similar strategies. The primary difference may be in how you use your hands during a virtual presentation. This challenge can be mitigated by setting up your camera properly, ensuring you have enough space to interact on screen. Instead of just your face, allow enough visibility of your hands and body, which can add warmth to your presence as you present.