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Module 9 Assignment: Communicating Using Technology Imagine the small business you have been working for has gained traction in the market, and you are considering expanding. The distance between your new businesses, however, will make face-to-face meetings w...

The Business Audience LEARNING OUTCOMES Identify characteristics of your audience in business communication Discuss the process of the social communication model As a business communicator, you’ll be communicating to two types of audien...

Being Ethical Online LEARNING OUTCOMES Describe how to communicate ethically online If it says so online, it must be true! That’s the joke of researching and reporting facts you find on the internet. If you believe everything you se...

Guidelines for Ethical Communication LEARNING OUTCOMES Identify key guidelines for ethical business communication It’s not enough for a communicator to craft a message that’s clearly understood by an audience, the goal should be to lever...

Introduction to Ethics in Business Communication What you’ll learn to do: Discuss the importance of ethical communication As business practices become more transparent and the people behind those businesses become more public, customers and patrons begin to ...

Verbal and Nonverbal Communication LEARNING OBJECTIVES Discuss verbal communication and its role in business Discuss nonverbal communication and its role in business Verbal Communication Verbal communication is perhaps the most obvious...

Listening LEARNING OUTCOMES Discuss the importance of listening Figure 1. Listening is a key component of communication. How many times have you wanted to talk about a subject very important to you only to find that th...

Introduction to Methods of Communication What you’ll learn to do: Differentiate between different methods of communication Words are just the beginning of communication and, to hear people tell it, they’re actually a very small part of the message we take in...

Writing in Business LEARNING OUTCOMES Identify key features of effective writing in business Discuss the overlap between professional and personal communication Just like having a face-to-face discussion, effective business writing shou...

Becoming a Better Employee LEARNING OUTCOMES Discuss how effective communication improves you as an employee Communication is something we often take for granted but not often something we think to improve. And yet, being a good communicator can open doors ...

Module 10 Assignment: Social Media Social media has been a game changer for brand awareness building, customer relations, and customer satisfaction. Shoppers are increasingly turning to social media for help with buying decisions. With this shift in advertisi...

Introduction to Effective Communication in Business What you’ll learn to do: Discuss the importance of effective communication in business Communication happens when all parties are engaged in uncovering and understanding meaning. When business professionals...

Why It Matters: Communicating in Business Why learn to effectively communicate in business? Business is about people. We exist to serve people with our products and services, to employ them and pay them to do work, to purchase the supplies and merchandise we...

Module 15 Assignment: Additional Assignments for Job Candidates In Module 15: Recruiting and Selecting New Employees, we cover additional methods to determine a job applicant’s skills. Have you ever had to complete a test or demonstrate your skills as part of...

Module 15 Assignment: Recruiting and Selecting New Employees You are a store manager at a natural beauty supply store, NatureU, a small chain that has three locations within 25 miles of one another. One of your day-shift managers, Rochelle, has just let you k...

Module 14 Assignment: Finding a Job For this assignment, you are going to find a job advertisement online that you would potentially want to apply for someday. You’ll then create a custom résumé and cover letter for this specific job, and then fill out the In...

Module 13 Assignment: Social Diversity in the Workplace You are one of four co-founders of a new start-up company producing a new line of meal-replacement drinks. You and your co-founders have had two promising years of producing and selling your product, and...

Module 12 Assignment: Collaboration in and Across Teams Imagine you are the regional manager of a grocery store chain, and you are going to conduct a professional development session to teach your staff about team building techniques for more effective commun...

Module 11 Assignment: Communicating Different Messages You are a general manager at a grocery store checking your email when you read the two email messages below. Your task is to write a response back to both emails. As you do so, remember the lessons from t...

Introduction to Staying Connected What you’ll learn to do: Discuss the importance of staying connected with colleagues, other professionals and customers in the digital age Now that we understand the tools and the processes by which we connect with other hum...