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Go-to-market (GTM) strategy: A plan for introducing a new product or service to the market. Product positioning: The way in which a product is perceived by consumers in relation to competing products. Product roadmap: A plan that outlines the dev...

Brand: A brand is a combination of a name, term, design, symbol, or other feature that identifies a product or service and distinguishes it from those of other producers. Brand identity: The visual elements that form a brand's overall image. This incl...

Unique selling proposition (USP): A unique selling proposition is a specific feature or benefit that sets a product or brand apart from its competitors. Target market: A target market is a specific group of consumers that a product or brand is intende...

Attitude: A person's evaluation of a product, service, or concept, based on their beliefs, feelings, and behavioral intentions towards it. Consumer psychology: The study of how consumers think, feel, and behave when making purchasing decisions. M...

A/B testing: A method of comparing two versions of a product or marketing campaign to determine which performs better. Brand awareness: The degree to which consumers are familiar with a brand and recognize it when they see it. Customer segmentation: The pr...

Ethics: Principles that guide the behavior of a person or organization, particularly in regards to moral duties and obligations. Social responsibility: The idea that businesses have a responsibility to consider the social and environmental consequence...

Target market: The specific group of consumers that a business is trying to reach with its marketing efforts. Marketing mix: The four elements of marketing that a business can control in order to influence demand for its products or services. These el...

Market segmentation: The process of dividing a market into smaller groups of consumers with similar needs or characteristics. Target market: A specific group of consumers that a business has decided to target with its marketing efforts. Demograph...

Marketing: The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. Market research: The process of gathering and analyzing data about the market, com...

Advertising: The practice of promoting a product, service, or idea through various media, such as print, radio, television, and online platforms. Brand: A distinctive name, logo, or symbol that represents a company or product. A strong brand helps to ...