Glossary

• Ethics: Principles that guide the behavior of a person or organization, particularly in regards to moral duties and obligations.

• Social responsibility: The idea that businesses have a responsibility to consider the social and environmental consequences of their actions.

• Corporate social responsibility (CSR): A type of social responsibility that refers to a company's efforts to operate in an economically, socially, and environmentally responsible manner.

• Sustainability: The ability to meet the needs of the present without compromising the ability of future generations to meet their own needs.

• Green marketing: Marketing strategies that focus on the environmental benefits of a product or service.

• Cause-related marketing: Marketing campaigns that aim to raise awareness or funds for a specific social or environmental cause.

• Transparency: The willingness to share information openly and honestly, especially about business practices and decisions.

• Consumer protection: Measures taken to ensure that consumers are treated fairly and are not subjected to fraud or deceptive practices.

• Privacy: The right of individuals to control the collection, use, and disclosure of their personal information.

• Discrimination: Treating people unfairly or unfairly favoring one group over another based on characteristics such as race, gender, age, or sexual orientation.