Advanced Search
Search Results
2227 total results found
Module 1 - Marketing and Customer Value
Porter's 5 Forces
Porter’s Five Forces analysis is a framework that helps analyze the level of competition within a certain industry. It is especially useful when starting a new business or when entering a new industry sector. According to this framework, competitiveness does n...
Introduction to How Businesses Use Information
Introduction to How Businesses Use Information What you’ll learn to do: discuss ways in which information is used in business Traditionally we think about value in business in terms of assets—property, plants, equipment, inventory and even human resources. T...
Introduction to Information Networks
Introduction to Information Networks What you’ll learn to do: compare the ways that businesses can manage information Billions and billions of bits of data flood into an organization’s information system, but how does that data get utilized effectively? The ...
Introduction to Current Issues in IT
Introduction to Current Issues in IT What you’ll learn to do: Identify security, privacy and ethical issues affected by information technology Now that we have acknowledged the amount of data that business collects about people, what are the ri...
Putting it Together
Putting It Together: Using Technology to Manage Business Information Summary In this module you learned about the roles of data and information technology in business operations. Following is a summary of the key points we covered. Data vs. Information Tec...
Book Slides
The Book Slides have been Canadianized. Changes are noted under each chapter. 1. Introduction & Environments - Role of Business 2. Business Tools3. Business Formation Note that some business formations are not used in Canada, however many businesses today ...
Introduction to Business Tools
Top Business Frameworks Business frameworks are practical tools that can assist with problem-solving, thought organization, and recommendation-sharing. You can scale a more comprehensive conceptual framework to suit your needs. You can adapt a business frame...
PESTEL Analysis
A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. This tool is especially useful when star...
BCG Growth-Share Matrix
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share a...
Putting It Together: Global Environment
Synthesis Remember the humble banana we talked about at the start of this module? Now you know at least some of what it takes to get bananas from Brazil to your local grocery store: trade agreements, currency exchange rates, compliance with fede...
Business Model Canvas
The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how yo...
SWOT Analysis
SWOT Analysis (also known as SWOT Matrix) is a business framework that helps assessing a wide variety of factors that may have a profound impact on a business’s performance. These factors may either be internal to a company or external. Furthermore, these fact...
Value Chain Analysis
A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its product (or service). Its goal is to produce the products in such a way that they have a greater value (to customers) than the original co...
Product-Life-Cycle (PLC)
The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product category over time. Because just like humans, products have a life cycle in which they get ‘born’ and ‘die out’ eventually. That lif...
The Case of Gas
Markets - Monopoly Introduction Who sets the price of gas? Over the last few years, car drivers have seen gas prices drop to 80 cents per litre during the early months of the COVID-19 pandemic - remember that? - to more than 2 dollars. It's an important part...
Case Template
BOOK SECTION - MODULE Introduction fdjskal jl; Video Link link Description fjdksla fkdls;a Evaluation Criteria Your solution will be graded using the following expectations. The answers are explained concisely The answers cover the issues of f ds...
The Case of the Great Recession
Aggregates - Business Cycles Introduction A long long time ago, in a land not so far away, came a housing crisis to crush the hopes and dreams of millions of Americans. It was called the Great Recession. It happened just before Barack Obama became President ...
Introduction to Technological Changes in Business
Introduction to Technological Changes in Business What you’ll learn to do: Discuss the role of technology in business Not since the industrial revolution has business experienced such rapid and profound changes as it has seen since 1990 and the launch of the...
Introduction to Ethical Challenges in the Global Environment
Introduction to Ethical Challenges in the Global Environment What you’ll learn to do: describe ethical challenges that businesses face in a global environment Conducting business internationally involves more than currency, and time and language differences....
Module 2 - Strategic Planning in Marketing
Product, Promotion, Price, and Place
In this last unit, we will be exploring next-level marketing concepts. We will look at product marketing, services marketing, pricing, integrated marketing communications, the promotion mix, social media marketing, distribution, retailing and wholesaling, and ...
Understanding the Marketplace
Welcome to Unit 2 of Principles of Marketing. In Unit 1, the stage was set for studying marketing. Unit 2 discusses the analytical tools and frameworks to understand a broad range of customers (whether consumers or businesses) and categorize them into target m...
Module 3 - Consumer Markets and Purchasing Behavior
Module 4 - Business Markets and Purchasing Behavior
Module 5 - Market Segmentation, Targeting, and Positioning
Module 6 - Marketing Research and Market Intelligence
Module 7 - Marketing in a Global Environment
Module 8 - Marketing in a Diverse Marketplace
Module 9 - Products: Consumer Offerings
Module 18 - Retailing and Wholesaling
Module 10 - Maintaining a Competitive Edge with New Offerings
Module 11 - Services: The Intangible Product
Module 12 - Pricing Products and Services
Module 13 - Integrated Marketing Communications
Module 14 - The Promotion Mix: Advertising and Public Relations
Module 15 - The Promotion Mix: Personal Selling and Sales Promotion
Module 16 - Direct, Online, Social Media, and Mobile Marketing
Module 17 - Distribution: Delivering Customer Value
The Case of the COVID-19 Budget
Macroeconomic Policy - Fiscal and Monetary Policy Introduction In 2020-21, the liberal Trudeau government issued more than 300 billion dollars of Treasury Bonds which were mostly purchased by the Bank of Canada with new money. This allowed Ottawa to double t...