Module 18 - Retailing and Wholesaling
In the Spotlight
Figure 18.1 There are numerous retail and wholesale channels, including brick-and-mortar stor...
18.1 Retailing and the Role of Retailers in the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define retailing. 2 D...
18.2 Major Types of Retailers
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Characterize various s...
18.3 Retailing Strategy Decisions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how pricing a...
18.4 Recent Trends in Retailing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List major trends and ...
18.5 Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define wholesaling. 2...
18.6 Recent Trends in Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the impact of ...
18.7 Ethical Issues in Retailing and Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss ethical issues...
Chapter Summary
This chapter explores two important members of the distribution channel and value delivery system...
Key Terms
automatic vending the use of an electronic device that dispenses a product cash-and-carry whole...
Applied Marketing Knowledge: Discussion Questions
1. Define direct consumer marketing channels and indirect consumer marketing channels. List...
Critical Thinking Exercises
1. According to PR Newswire, more than 40 percent of the overall revenue from the multimoda...
Building Your Personal Brand
Have you ever worked in a grocery store stocking shelves, worked at your campus bookstore, or wai...
What Do Marketers Do?
C.H. Robinson is a third-party logistics provider headquartered in Eden Prairie, Minnesota. Many ...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on ...
Closing Company Case
Ace Hardware With annual sales of more than $400 billion in the United States, the home improv...
References
1. Precycle (website), accessed September 2, 2022, https://www.precyclenyc.com/. 2...