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Bopaq
Case Study: Bopaq's Journey in Revolutionizing Reusable Packaging Introduction Bopaq, a Montreal-based startup founded in 2020, is dedicated to replacing single-use takeout packaging with reusable solutions. Under the leadership of co-founder and CEO Mishel ...
Collaboration Structure
PollEv.com/samiely670 We will be answering these questions during class time and discuss your thoughts on AI. Round 1 - First Questions "What’s the first words that comes to mind when you hear 'AI'?" "Do you think AI will create more jobs or take them...
Agenda
We will meet in D 336 and you will join your ENGINUITY Team. When you arrive, Mina, Colleen, Stavros, Allan and Samie will direct you to your team station. Objective of the session: Begin your project planning; establish rules and guidelines so that yo...
Live Case 2 - LIA Final Project
As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty. The LIA Deliverables consist ...
Presentation Format
Slide 1 - Introduction of your team - title Slide 2 - problem statement - Slide 3 - Analysis - research - global perspective - question 1 Slide 4 - Analysis - bopaq as a company Slide 5 - Recap all of your insights Slide 6 - Alternatives - based on...
LIA Details for Integrative Learning
Getting Started Your Topic Perspective 1 Perspective 2 Economic Sociology Psychology For example: If you look at The addiction on Social Media as your topic, you would want to research and discussThe economic influen...
Classroom Discussion
PollEverywhere Responses: Did you spot any familiarities between the case of Bopaq and Mr. Beast? See Responses As part of the ENGINUITY Project, we will learn from different companies how they market themselves. What are your thoughts on how you plan to ...
Challenge 3 Collaboration Structure
Polleverywhere https://PollEv.com/discourses/FonRAW8Y8nd7hoIQrZ4Fm/respond We will switch to Poll Everywhere because it has less limitations. Round 1 - First Questions "What’s the first word that comes to mind when you hear 'AI'?" "Do you think AI wi...
Reading Material
Mr. Beast (Jimmy Donaldson) is a pioneering digital entrepreneur who has transformed content creation into a global business empire. His YouTube channel, known for high-budget challenges, philanthropic giveaways, and engaging content, has amassed a worldwide a...
Getting Started
Description of the Project This ENGINUITY project unites Engineering and Commerce students to design a robotics solution at the intersection of Arts & Sustainability. Both disciplines collaborate while leveraging their unique expertise: Engineering stude...
Building a Research Plan
Discord - Communication Text , Statistic - # european, education level , # american student, education level Final presentation - recorded presentation - facial expression, dynamics, words Look at the company website, social media , news media questi...
Data Analysis Techniques
There are many techniques you can use for data analysis and showcasing your findings. Here are some examples from your peers Airpath _Group 3_Ql Finance Report638669857807722096638684702788435116 (1).pdf Airpath _QM Data Collection - Personal Finances6386...
Cross-Continental Cohort
Team 1 Eduardo (MBA) Arina (Undergrad) Lina (Undergrad) Health Sciences - Med School Antsa (MBA) Louise (College) Dawson Team 2 Djessica (Undergrad) Engineering Ghanou (College) Commerce Michael (College) Commerce David (MBA) Europe Bianca ...
Research Problem + Literature Review
Discord Link: https://discord.gg/MswYWhnW What makes a literature review Find 5 scientific sources based on your research problem Upload them on https://notebooklm.google/ Sift through the articles to better understand how they relate to your researc...
Resources
Please find the resources from DIC 2025 1-FlipChart Template638732450327064556.docx Resources_Case Prep 25638732450289817765638733824344592417.pptx Student Brief 2025 Digital Innovation Challenge (updated Jan 23)638732193603538565.docx Case Prep 2563873...
Zoom Link for events
February 2nd, 2025 Topic: Welcome Session + Case Analysis Time: Feb 2, 2025 09:30 AM Eastern Time (US and Canada)Join Zoom Meetinghttps://zoom.us/j/97241968285 Meeting ID: 972 4196 8285 February 8th, 2025 Topic: CCC 25 - Final Presentation Day Time: Jan...
Schedule
Final Presentation Day Schedule (click) Link to the schedule
Bopaq
Case Study: Bopaq's Journey in Revolutionizing Reusable Packaging Introduction Bopaq, a Montreal-based startup founded in 2020, is dedicated to replacing single-use takeout packaging with reusable solutions. Under the leadership of co-founder and CEO Mishel ...
Guidelines and Rules
Welcome everyone to our second edition of the Cross-Continental Cohort 2025, Guidelines and Rules of the Competition, Please find the case revealed and key questions for your presentation Bopaq Presentation Format: 15-minute presentation followed by 10 minu...
Competencies for Case 2
1. To know and understand the facts, notions, concepts, theories, methods and other components that are part of a body of knowledge related to marketing. Examine the concept of marketing, and how it creates customer value and customer relationships.Activity...