Competencies for Case 2

1. To know and understand the facts, notions, concepts, theories, methods and other components that are part of a body of knowledge related to marketing.

1. Examine the concept of marketing, and how it creates customer value and customer relationships.
   Activity: Live 1, Case 1-4
2. Describe the strategic marketing process which occurs in an organization.
   Activity: Live 1, Case 2,3
   
3. Examine how individual consumers reach buying decisions.
   Activity: Live 1, Case 2, 3
   
4. Examine market segmentation and marketing techniques/strategies and analyze the importance of positioning and differentiation strategies.
   Activity: Live 1, Case 1 - 4

2. To understand and analyze marketing issues and problems by applying the relevant theories, concepts, and data.

1. Describe the significance of ethics and social responsibility in marketing decisions.
   Activity: Live 1, Case 1 , Case 2
2. Examine the nature and scope of world trade.
   Activity: Case 2, Case 3
3. Examine the influence of cultural differences on global marketing practices.
   Activity: Case 1, Case 2, Case 3, Live 2
4. Explain the four P’s – the marketing mix elements.
   Activity: Live 1, Case 1 - Case 4 , Live 2
5. Describe the specific techniques and issues related to blending the four marketing mix elements in order to plan, implement, and control marketing programs.
   Activity: Live 1, Case 1 - Case 4, Live 2