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Global Marketing

Getting Started

Course Outline - Global Marketing

Vanier College  Faculty of Arts, Business and Social Sciences  Global Marketing   401-A02-VA/ ...

Setting Up

First day of Class Go through course outline  Set up for the semester Go to www.innovata...

Live Case 2 - LIA Final Project

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGI...

Live Case 1 - Sustainability on the Globe

Bopaq

Case Study: Bopaq's Journey in Revolutionizing Reusable Packaging Introduction Bopaq, a Montrea...

Presentation Format

Slide 1 - Introduction of your team - title  Slide 2 - problem statement -  Slide 3 - Analysi...

Case 1 - Mr. Beast

Reading Material

Mr. Beast (Jimmy Donaldson) is a pioneering digital entrepreneur who has transformed content crea...

Classroom Discussion

PollEverywhere Responses: Did you spot any familiarities between the case of Bopaq and Mr. Be...

Live 2 - ENGINUITY

Case 2 - Beyond Meat

Competencies for Case 2

1. To know and understand the facts, notions, concepts, theories, methods and other components th...

Reading Material - Beyond Meat

Beyond Meat, founded in 2009, has emerged as a leader in the plant-based meat industry. The compa...

Case 3 - Liquid Death

Reading Material

Liquid Death Case Analysis Activity  Focus on the Marketing 4 Ps (Price, Product, Place, Promoti...

Case 4 - Canva

Canva Case Study

Deliverable Build a website for your Enginuity Project  1x 8 by 11 inches Poster for printing...

Liquid Death Competition

Welcome to the Liquid Death Competition  How it works! You are tasked to evaluate 3 battles, yo...

Project Rehearsal Teams

There is a project rehearsal where you will bring everything that you have to present to us. You ...
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