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A pillar page is a comprehensive resource page that covers a core topic in depth and links to hig...

Content creation is important for two main reasons. First, it helps build a website’s relevance a...

Something to keep in mind when creating content for social media platforms is associated with pro...

A brand is a name, term, design, symbol, and/or other feature (e.g., Off-White and Off-White “quo...

Last, and to reaffirm what has been said throughout the last chapters, your main role as a compan...

Over the last few chapters, we covered the basics of SEO, how to think about content creation and...

We conclude this chapter by discussing content calendars. Although pillar pages are a great long-...

  As in previous exercises, you are a fitness center creating a campaign for peopl...

Overview In this chapter, we cover some central activities associated with content creation. We ...

A landing page is a campaign-specific page distinct from your main website that has one goal and ...

Ad campaigns can aim at building awareness, but they are typically associated with making consume...

Banner ads are images or animations that advertise brands, products, and services on websites. Th...

In comparison to SEO, search advertising entails gaining traffic on SERPs by bidding on keywords....

Social media has also become one of the main pillars for advertising, and it can support most of ...

Influencer marketing—a form of social media marketing that capitalizes on people or organizations...

Reach is the first stage in the RACE framework. It entails the publication and promotion of conte...

A landing page has five basic elements: First, a unique selling proposition (USP), a “unique” ben...

Digital marketers typically advertise online through advertising networks, such as Google AdSense...

Social media has become central to most consumers’ lives. In some countries, social media network...

As in the previous Chapter’s exercise, you are a fitness center creating a campaign for...