Recently Updated Pages

Book Description The Internet has transformed how businesses conduct their activities and how co...

We differentiate between three types of media online: paid, owned, and earned. Paid media are me...

Objectives, goals, and KPIs are the next set of concepts we will cover. Objectives represent what...

Strategy and tactics are the last key terms we need to better understand the RACE framework. Stra...

  You are a fitness center creating a campaign for people who want to get back into shap...

Figure 2.2 Types of Segmentation↩ By Behavior benefits sought from the product how often...

A/B Testing: A method of comparing two versions of a marketing campaign t...

Pierre-Yann Dolbec is an assistant professor of marketing and Concordia University Research Chair...

Downloading KNIME : https://www.knime.com/downloads Visit the Community Hub: https://hub.knime.c...

Ryan Owen holds an MBA from the University of South Carolina, and has rich experience in financia...

How Starbucks Omnichannel Drives Repeat Sales Going into 2021, omnichannel retailing is be...

Why Should I Care? Some of the best social science comes from field work, but many people are no...

Why Should I Care? There are hidden messages and meanings in landmarks, and objects that cannot ...

Why Should I Care? Humans produce a lot of content. Are you a content creator? This is even a fu...

Why Should I Care? Many – if not most – researchers are producing reports based on data that was...

Why Should I Care? If you wish to study business, or any other applied field of study such as la...

- Pourquoi devrais-je m'en soucier? Notre économie n'est pas toujours stable. Elle croît et rétr...

How to give feedback to your peers?  Are you a great feedback giver? 

Storytelling - Be Authentic  Storytelling - 3 Buckets

Tackling a Case - How to build a Template    Structure and Format of a Case   Different S...