About the Author

Pierre-Yann Dolbec is an assistant professor of marketing and Concordia University Research Chair in Complexity and Markets at the John Molson School of Business, Concordia University. His research tackles big questions to understand the complexity of markets and how people and organizations manage complexity. It has been published in the Journal of Retailing, the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Theory, where it has received distinctions such as most cited and most downloaded articles.  Recent media coverage includes the National Post, Channel News Asia, CTV News, Global News, CBC, Journal de Montreal, Les Affaires, and Le Devoir.

He has received more than $700,000 in funding from varied funding sources, such as the Social Science and Humanities Research Council and the Fonds Société et Culture, is an editorial review board member of the Journal of Consumer Research and an instructor at the John Molson School of Business, where he is responsible for the digital marketing undergraduate course.