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Business Presentations
Introduction If you think about presenting a business plan in a classroom setting, the situati...
Presenting the Marketing Plan
Getting Started: Your Target Audience When you were developing your own marketing plan, consider...
Elements of the Marketing Plan
Charting the Course Ahead: The Marketing Plan Marketing exists in order to support an organizati...
Learning Hacks: Don’t Bother Highlighting
THE HACK Highlighting or underlining potentially important parts of a text is not a very effecti...
Why It Matters: Marketing Plan
Why develop a marketing plan? In a very real way, the marketing plan is the culmination of every...
Module 14 Discussion: Global Marketing
Instructions Write a post for the Discussion on this topic, 1–2 paragraphs in length. Part 1: C...
Putting It Together: Marketing Globally
Global marketing is a demanding field because of the many different factors involved in the succe...
Institutional Factors Shaping the Global Marketing Environment
The Influence of Government and Regulations on Global Marketing Political Stability ...
Cultural Factors Shaping the Global Marketing Environment
The Immense Impact of Culture in Global Marketing Culture refers to the influence of religious, ...
Demographic Factors Shaping the Global Marketing Environment
Using Demographics to Guide Global Marketing Strategy Whether marketing to domestic or internati...
Applying Marketing Principles in the Global Environment
The Marketing Mix in Global Marketing The same marketing principles that lead to marketing s...
Video: McDonald’s “Glocalization”
Few would disagree that fast-food chain McDonald’s is a master of global marketing. As you watch ...
Approaches to Global Competition
International Coca-Cola: Like many product companies, Coke has used a mix of standardizat...
Entry Strategies in Global Markets
Choosing a Global Entry Strategy Firms typically approach international marketing cautiously. Th...
Globalization Benefits and Challenges
Defining Globalization Globalization is a term used to describe how countries, people and busine...
Why It Matters: Marketing Globally
Why identify issues that organizations face and approaches they use when marketing to different c...
Module 13 Discussion: Marketing Campaign Concept
Instructions Write a post for the Discussion on this topic, addressing the questions below. You ...
Putting It Together: Promotion: Integrated Marketing Communication (IMC)
The readings in this module pulled apart the different pieces of integrated marketing communicati...
Developing a Marketing Campaign and Budget
Planning for Action As you can appreciate at this point—especially after learning about all th...
Measuring Marketing Communication Effectiveness
Why Measure? Measurement is an important aspect of marketing campaigns and other marketing act...