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Marketing in Action
Identify evidence of marketing in everyday life In this section, you’ll get a chance to explore ...
Marketing Defined
What you’ll learn to do: define marketing Marketing is more than just banner ads, television com...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Stud...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to b...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process i...
Business Presentations
Introduction If you think about presenting a business plan in a classroom setting, the situati...
Presenting the Marketing Plan
Getting Started: Your Target Audience When you were developing your own marketing plan, consider...
Elements of the Marketing Plan
Charting the Course Ahead: The Marketing Plan Marketing exists in order to support an organizati...
Learning Hacks: Don’t Bother Highlighting
THE HACK Highlighting or underlining potentially important parts of a text is not a very effecti...
Why It Matters: Marketing Plan
Why develop a marketing plan? In a very real way, the marketing plan is the culmination of every...
Module 14 Discussion: Global Marketing
Instructions Write a post for the Discussion on this topic, 1–2 paragraphs in length. Part 1: C...
Putting It Together: Marketing Globally
Global marketing is a demanding field because of the many different factors involved in the succe...
Institutional Factors Shaping the Global Marketing Environment
The Influence of Government and Regulations on Global Marketing Political Stability ...
Cultural Factors Shaping the Global Marketing Environment
The Immense Impact of Culture in Global Marketing Culture refers to the influence of religious, ...
Demographic Factors Shaping the Global Marketing Environment
Using Demographics to Guide Global Marketing Strategy Whether marketing to domestic or internati...
Applying Marketing Principles in the Global Environment
The Marketing Mix in Global Marketing The same marketing principles that lead to marketing s...
Video: McDonald’s “Glocalization”
Few would disagree that fast-food chain McDonald’s is a master of global marketing. As you watch ...
Approaches to Global Competition
International Coca-Cola: Like many product companies, Coke has used a mix of standardizat...
Entry Strategies in Global Markets
Choosing a Global Entry Strategy Firms typically approach international marketing cautiously. Th...
Globalization Benefits and Challenges
Defining Globalization Globalization is a term used to describe how countries, people and busine...