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Why explain what marketing is and how it’s used? When you hear the term “marketing,” what comes ...

Advertising: The practice of promoting a product, service, or idea through various media, suc...

Marketing: The process of identifying, anticipating, and satisfying customer needs and wants ...

Market segmentation: The process of dividing a market into smaller groups of consumers with s...

Target market: The specific group of consumers that a business is trying to reach with its ma...

Ethics: Principles that guide the behavior of a person or organization, particularly in regar...

A/B testing: A method of comparing two versions of a product or marketing campaign to determine...

Attitude: A person's evaluation of a product, service, or concept, based on their beliefs, fe...

Unique selling proposition (USP): A unique selling proposition is a specific feature or benef...

Brand: A brand is a combination of a name, term, design, symbol, or other feature that identi...

Go-to-market (GTM) strategy: A plan for introducing a new product or service to the market. ...

Cost-plus pricing: This involves setting the price of a product by adding a markup to the cos...

Distribution channels: various methods and channels (physical or virtual) through which a produ...

Advertising: A paid, non-personal communication through various media (such as television, ra...

Target market: The specific group of consumers that a business is trying to reach with its mark...

Cultural adaptation: The process of adapting a product or marketing campaign to a specific cult...

1. What is the purpose of a marketing plan? A) It is meant to be a document used for adverti...

1. The descriptive term used to explain how people, businesses, and countries around the world ar...

1. The process involving coordination of a variety of different communication tools used to deliv...

1. Sets of interdependent organizations participating in the process providing a payment mechanis...