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Customer Relationship Management (CRM) Systems and IMC
Using CRM to Support Marketing Communication Earlier in this course we introduced customer relat...
Using IMC in the Sales Process
Through the Looking Glass: Understanding the Sales Process Up to this point, we’ve emphasized th...
Guerrilla Marketing
Guerrilla Marketing: Thinking Outside the Box Guerrilla marketing is a relatively new marketing ...
Digital Marketing
Digital Marketing: Inform, Entice, Engage Digital marketing is an umbrella term for using a digi...
Direct Marketing
Direct Marketing: Going Straight to the Customer Direct marketing activities bypass any interm...
Personal Selling
People Power Personal selling uses in-person interaction to sell products and services. This t...
Sales Promotions
Sales promotion helps make personal selling and advertising more effective. Sales promotions are ...
Public Relations
Public Relations: Getting Attention to Polish Your Image Public relations (PR) is the process ...
Advertising
Advertising: Pay to Play A 1900 advertisement for Pears soap Advertising is any paid fo...
Determining IMC Objectives and Approach
Laying the Foundation for Effective Marketing Campaigns To use integrated marketing communicatio...
Defining the Message
Why the Message Matters A clear, consistent message can be the difference between ...
Marketing Campaigns and IMC
The Marketing Campaign Determining which marketing communication methods and tools to use and ...
Integrated Marketing Communication (IMC) Definition
IMC: Making an Impact with Marketing Communication Having a great product available to your cu...
Learning Hacks: Learning Styles
THE HACK While people may prefer to learn in certain ways, learning styles do not exist Try to ...
Why It Matters: Promotion: Integrated Marketing Communication (IMC)
Why demonstrate how organizations use integrated marketing communication (IMC) to support their m...
Putting It Together: Place: Distribution Channels
Let’s return to our earlier example of Whole Foods’ and Trader Joe’s distribution strategies now ...
Integrated Supply Chain Management
As the importance of managing the supply chain well has increased, companies have acknowledged ...
Components of a Supply Chain
The interconnected teams and organizations that comprise the supply chain provide a range of diff...
Retail Strategy
Just when we have finally mastered the marketing mix that includes the four Ps, we arrive at the ...
Types of Retailers
Beyond the distinctions in the products they provide, there are structural differences among reta...