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Module 2 Assignment: Writing In Business: Audience and Purpose
Module 2 Assignment: Writing In Business: Audience and Purpose Understanding the functions of in...
Module 2 Assignment: Writing in Business: Analyzing a Memo
Module 2 Assignment: Writing in Business: Analyzing a Memo Understanding the functions of intero...
Module 3 Assignment: Written Communication
Module 3 Assignment: Written Communication You are a regional manager at the Walk-In Closet clot...
Module 4 Assignment: Research
Module 4 Assignment: Research Retailers are becoming increasingly aware of how charitable contri...
Module 5 Discussion: Visual Media
Module 5 Discussion: Visual Media Effective images function by communicating the intended messag...
Module 5 Assignment: Visual Media
Module 5 Assignment: Visual Media Everyday we encounter hundreds to thousands of visual images, ...
Module 6 Assignment: Reports
Module 6 Assignment: Reports At some point in your career, you might find yourself sitting on a ...
Module 7 Discussion: Public Speaking
Module 7 Discussion: Public Speaking Part 1: Your Presentation Your task is to create a five mi...
Module 8 Assignment: Developing and Delivering Business Presentations
Module 8 Assignment: Developing and Delivering Business Presentations Your task is to revisit th...
Module 4 Assignment: Secondary Research
Module 4 Assignment: Secondary Research Open Pedagogy Assignments are assignments in which stude...
Chapter 1
1.1 Knowledge Check 1. c. Place utility addresses convenience in terms of where a consumer c...
Pacing
The Business Communication Skills for Managers textbook contains fifteen modules—...
References
1. “Shaping the Sustainable Organization,” Accenture, accessed September 7, 2022, https://w...
Building Your Personal Brand
A workplace study by Blue Beyond Consulting shows that 8 in 10 employees say that it’s important ...
Critical Thinking Exercises
1. Design a sustainability campaign. Select a product or service that is not currently sust...
Applied Marketing Knowledge: Discussion Questions
1. If we agree with the notion that products and services of today should not harm people o...
Key Terms
consumer-oriented marketing marketing strategies focused on customer needs and solving their pro...
Chapter Summary
Sustainable marketing is an effort by companies to run their business to serve the customers of t...
19.5 Purpose-Driven Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Understand issues rela...
19.4 Sustainable Marketing Principles
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the principles of...