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Questions
1. The process organizations use to highlight the standout qualities of their product or service ...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first fe...
Presenting the Marketing Plan
What you’ll learn to do: present a marketing plan This marketing course was designed with the id...
Elements of the Marketing Plan
What you’ll learn to do: identify the key elements of the marketing plan A lot of work goes into...
Factors Shaping the Global Marketing Environment
What you’ll learn to do: explain the importance of understanding how demographic, cultural, and i...
Approaches to Global Competition
What you’ll learn to do: describe common approaches used by organizations to compete successfully...
Globalization Benefits and Challenges
What you’ll learn to do: describe globalization and the major benefits and challenges it poses fo...
Developing a Marketing Campaign and Budget
What you’ll learn to do: create a marketing campaign and budget using multiple IMC tools to execu...
Measuring Marketing Communication Effectiveness
What you’ll learn to do: explain common tools used to measure marketing communication effectivene...
Customer Relationship Management (CRM) Systems and IMC
What you’ll learn to do: describe the uses of customer relationship management (CRM) systems for ...
Using IMC in the Sales Process
What you’ll learn to do: explain how IMC tools support the sales process As you know very well b...
Marketing Communication Methods
What you’ll learn to do: describe common methods of marketing communication, their advantages and...
Determining IMC Objectives and Approach
What you’ll learn to do: explain factors to consider when selecting marketing communication metho...
Defining the Message
What you’ll learn to do: discuss how to develop effective messaging for marketing communications ...
Integrated Marketing Communication (IMC) Definition
What you’ll learn to do: explain integrated marketing communication (IMC) and its connection to t...
Integrated Supply Chain Management and the Distribution Strategy
Earlier in this module we discussed the definition of supply chain and the difference between the...
Retailers As Channels of Distribution
What you’ll learn to do: describe types of retailers and explain how they are used as a channel o...
Managing Distribution Channels
What you’ll learn to do: explain how channels affect the marketing of products and services By M...
Using Channels of Distribution
What you’ll learn to do: explain what channels of distribution are and why organizations use them...
Competitive Bidding
What you’ll learn to do: explain the use of competitive bidding for B2B pricing Generally in bus...