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Executive Role in Ethics
Consider the following observation by the ECI on the results of the National Business Ethics surv...
Ethics for Marketing Employees
f you are hired to work in marketing at a typical company, there will likely be clear ethical sta...
Social Responsibility in the Marketing Strategy
You’ll recall that we defined corporate social responsibility as the ethical behavior of a compan...
Role of Marketing Plan
Explain the role of a marketing plan as a guiding document for marketing activities How do organ...
Putting It Together: Ethics and Social Responsibility
In this module we’ve covered a range of different corporate ethical challenges, legal requirement...
Communicating the Value Proposition
Define and communicate an organization’s value proposition in a competitive marketplace Once you...
Evaluating Value Proposition Examples
What you’ll learn to do: evaluate examples of value propositions If you were asked to evaluate t...
Using the Marketing Mix
Explain how organizations use the marketing mix to market to their target customers Now that we ...
Module 2 Assignment: Submit Marketing Plan Template
During this course, you will learn to develop all the essential elements of a Marketing Plan. The...
Ensuring Ethical Marketing and Sales
Describe measures companies take to encourage ethical behavior Ethical issues arise at both an o...
Social Responsibility Marketing Impact
What you’ll learn to do: explain how demonstrating corporate social responsibility can impact mar...
Module 5 Discussion: Analyzing Social Responsibility
Instructions Write a two-part post for the Discussion on this topic. Each part should be 1–2 par...
Questions
1. The term that best describes the process of identifying, satisfying, and maintaining customer ...
Questions
1. Surf Diva, a surf instruction company, finds an unmet need in teaching teenage girls how to su...
Questions
1. A bicycle repair company conducted segmentation research and then targeted their direct mail c...
Questions
1. If a company is operating with ethical marketing behavior it: A) does not disclose when m...
Questions
1. Which marketing process is a systematic way to link collected and analyzed marketing informati...
Questions
1. The process organizations use to highlight the standout qualities of their product or service ...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first fe...
Presenting the Marketing Plan
What you’ll learn to do: present a marketing plan This marketing course was designed with the id...