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Implementing Positioning Strategy
Putting Positioning into Practice The positioning strategy, embodied in a strong positioning sta...
Repositioning
When It’s Time to Change Direction After they are initially introduced to the market, products...
Developing Positioning Statements
A Simple Formula A positioning statement is one sentence that succinctly identifies the target...
The Positioning Process
Getting to the Right Position Arriving at the best positioning and differentiation strategy invo...
Defining Positioning and Differentiation
What Makes You Different and Better? Positioning is a strategic process that marketers use to de...
Why It Matters: Positioning
Why create a product or service positioning statement that aligns with a value proposition and a ...
Module 7 Discussion: Customer Profile
Instructions Write a post for the Discussion on this topic, addressing the questions below. Each...
Putting It Together: Consumer Behavior
Applying the Concepts: Finn’s Family Buys a Pet Do you remember Finn, the newest little consumer...
The Organizational Buying Process
Making B2B Buying Decisions The organizational buying process contains eight stages, which are l...
Organizational Buyer Behavior
Individual consumers are not the only buyers in a market. Companies and other organizations also ...
Social Factors
People Influencing People Social factors represent another important set of influences on consum...
Psychological Factors
Consumer Decisions and the Workings of the Psyche When we talk about psychological factors that ...
Personal Factors
In addition to situational factors, there are also individual traits and characteristics that can...
Situational Factors
Buying Task The buying task refers to the consumer’s approach to solving a particular problem an...
Influences on Consumer Decisions
What, Exactly, Influences a Purchasing Decision? While the decision-making process itself appear...
Low-Involvement vs. High-Involvement Decisions
How Involved Are You? You’re at the grocery store, looking at the dog food selection. How long...
Buying-Process Stages
The Consumer Decision Process Figure 1 outlines the process a consumer goes through in making a ...
The “Black Box” of Consumer Behavior
The relationship between the customer (also called the buyer) and the provider (the seller) forms...
Learning Hacks: Should I Ask For Help?
THE HACK If you aren’t sure if you are understanding, reach out to a peer or a teacher for help....
Why It Matters: Consumer Behavior
Why learn about consumer behavior? Please welcome a new arrival At 1:26 a.m. this...