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Introduction to Consumer Behavior
Introduction
About this Edition
Consumer Behaviour and the SDGs
I. Perception
II. Learning Theories
III. Consumer Motivation and Involvement
IV. Personality, Lifestyle, and The Self
V. Attitudes and Attitude Change
VI. Individual Consumer Decision Making
VII. Key Influences on Consumer Decision Making
VIII. Culture and Subcultures
Glossary
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Introduction to Consum...

VIII. Culture and Subc...

38. Key Terms and Conc...

38. Key Terms and Concepts

VIII. Culture and Subcultures

39. Culture Explained

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Created 2 years ago by Carolina Torres Restrepo

Updated 2 years ago by Carolina Torres Restrepo

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