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Introduction to Consumer Behavior
Introduction
About this Edition
Consumer Behaviour and the SDGs
I. Perception
II. Learning Theories
III. Consumer Motivation and Involvement
IV. Personality, Lifestyle, and The Self
V. Attitudes and Attitude Change
VI. Individual Consumer Decision Making
VII. Key Influences on Consumer Decision Making
VIII. Culture and Subcultures
Glossary
Ancillary Resources
Book Information

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Introduction to Consum...

III. Consumer Motivati...

12. Key Terms and Conc...

12. Key Terms and Concepts

III. Consumer Motivation and Involvement

13. Needs, Wants, and Goals

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Revision #2

Created 2 years ago by Carolina Torres Restrepo

Updated 2 years ago by Carolina Torres Restrepo

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