Book Information

Book Source

This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.

Author

License

Introduction to Consumer Behaviour by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management