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Module 5 Assignment: Visual Media

Module 5 Assignment: Visual Media

Everyday we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people’s history and experiences.

Breaking down the design components of an image is also a helpful when you need to design or create an image or logo to convey a message for your own business needs.

Creating a Personal Brand

If you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my ‘brand’? You can use any digital design tool or hand draw your logo.

You will turn in two things:

  1. A short summary (minimum 200 words) describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, use of colors, and the reasons for any revisions.
  2. Two copies of your logo: a color and a grayscale version.

Assignment Resources

Grading Rubric

Criteria Not Evident Developing Exemplary Points
Turn in short summary essay 0 pts


Essay not provided

5 pts


Essay does not meet minimum word requirements

10 pts


Essay is at least 200 words and describes the design process of the logo

10 pts
Submit color copy of logo 0 pts


Color logo not provided

5 pts


Logo does not communicate the ideas described in the essay

10 pts


Logo communicates ideas described in the essay and is simple enough to be a logo

10 pts
Submit grayscale copy of logo 0 pts


Grayscale logo not provided

2 pts


Logo does not communicate the ideas described in the essay

5 pts


Logo communicates ideas described in the essay and is simple enough to be a logo

5 pts
Total: 25 pts