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1. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is: A) marketing B) accounting C) advertising correct answer A) marketing 2. You need a new phone. You liked your old Android phone but are...

1. Sets of interdependent organizations participating in the process providing a payment mechanism for a provider while making a service or product accessible and available for use or consumption is the definition of ________. A) product marketing B) pos...

Distribution channels: various methods and channels (physical or virtual) through which a product or service can be made available to customers. Direct-to-consumer (DTC) channels: which involve selling directly to customers through the company's own website...

Advertising: A paid, non-personal communication through various media (such as television, radio, print, online) by an identified sponsor using mass communication techniques to promote a product, service, or idea. Brand: The overall perception that a ...

Cultural adaptation: The process of adapting a product or marketing campaign to a specific culture or country. Global branding: A branding strategy that involves creating a consistent brand image and message across all international markets. Localization: ...

Target market: The specific group of consumers that a business is trying to reach with its marketing efforts. Positioning: The way a product or service is perceived by customers in relation to competitors. Value proposition: The unique benefits or value th...

1. What is the purpose of a marketing plan? A) It is meant to be a document used for advertising a business’s marketing strategies to its competitors. B) It is meant to be the guiding document used by marketing managers and teams to identify objectives a...

1. The descriptive term used to explain how people, businesses, and countries around the world are more interdependent because of the changes in forces like transportation, media, technology, and global finance is ________. A) world growth opportunity B)...

1. The process involving coordination of a variety of different communication tools used to deliver a common message and impact customers’ perceptions and behavior is known as ________. A) marketing through distribution B) integrated marketing communicat...

1. Jack uses several criteria to determine how much he is willing to spend to satisfy his needs. His preference is to pay ________. A) as much as possible B) a price that is between too much and too little C) as little as possible Correct Answer ...

1. Surf Diva, a surf instruction company, finds an unmet need in teaching teenage girls how to surf. The girls that attend its classes are: A) suppliers B) wholesalers C) customers correct answer C) customers 2. Chuck E. Cheese’s focuses thei...

1. An offering by an organization that provides tangible or intangible customer satisfaction is the definition of a: A) product B) business strategy C) marketing mix Correct Answer A) product 2. A hiking boot’s profits are declining because new...

1. Tangible and intangible features like design, symbols, customer touch points, etc. differentiate the services and goods of one seller from another. These features create a psychological stimulus or trigger that causes associations with other ideas or though...

1. The process organizations use to highlight the standout qualities of their product or service and the value it brings to a customer as compared to their competition is the definition of: A) differentiation B) branding C) positioning Correct Answer...

1. The relationship formed between the seller and the customer after they both assess trade-offs and swap value is called the: A) selling process B) exchange process C) sharing process Correct Answer B) exchange process 2. If a purchase decisio...

1. Which marketing process is a systematic way to link collected and analyzed marketing information of customer insights with marketing opportunities and solutions to marketing problems? A) marketing campaigns B) marketing mix C) marketing research C...

1. If a company is operating with ethical marketing behavior it: A) does not disclose when mistakes have been made B) follows marketing practices that are fair and legal C) changes customer feedback to be favorable for the company when unflattering ...

1. A means or action by which a plan or objectives are accomplished is the definition of a: A) tactic B) mission C) strategy correct answer A) tactic 2. The marketing strategy created for a cell phone accessories company was put together after co...

1. A bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment. What basic question did targeting and segmentation answer for the company? A) What am I t...

Cost-plus pricing: This involves setting the price of a product by adding a markup to the cost of producing it. Competitive pricing: This involves setting the price of a product based on what competitors are charging for similar products. Premium...