Questions

1. Jack uses several criteria to determine how much he is willing to spend to satisfy his needs. His preference is to pay ________.

A) as much as possible

B) a price that is between too much and too little

C) as little as possible

Correct Answer

C) as little as possible

2. ________ places an emphasis on the finances of the product and business.

A) Competitor-oriented pricing

B) Customer-oriented pricing

C) Profit-oriented pricing

Correct Answer

C) Profit-oriented pricing

3. A company introduces a new technology product to the market. It sets the product’s price at the highest price it thinks customers will pay. Which type of pricing strategy is the company using?

A) skim pricing

B) break-even pricing

C) penetration pricing

Correct Answer

A) skim pricing

4. A measure of sensitivity or responsiveness to price is the definition of ________?

A) break-even pricing

B) competitor impact pricing

C) elasticity

Correct Answer

C) elasticity

5. Which step of the organizational buying process involves qualified suppliers who are invited by a company in a B2B scenario to submit a bid to become its supplier?

A) supplier search step

B) supplier selection step

C) proposal solicitation step

Correct Answer

C) proposal solicitation step

LICENSES AND ATTRIBUTIONS

CC LICENSED CONTENT, ORIGINAL

Self Check: Common Pricing Strategies. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Price Elasticity. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Competitive Bidding . Provided by: Lumen Learning. License: CC BY: Attribution

What Is Marketing?

Marketing Defined

Marketing Defined

Marketing in Action

Marketing in Action

The Marketing Concept

Marketing and Customer Relationships

Marketing and Customer Relationships

How Organizations Use Marketing

How Organizations Use Marketing

Value of Marketing

The Value of Marketing

Questions

Glossary

Marketing Function

Importance of Customer

Why Customers Matter?

Segmentation and Targeting Introduction

Defining Your Target Market

Communicating the Value Proposition

Value for the Customer

Communicating the Value Proposition

Evaluating Value Proposition Examples

Value Proposition Examples

Coffee Shop Marketing

Marketing Mix

Defining the Marketing Mix

Components of the Marketing Mix

Using the Marketing Mix

Finding the Right Marketing Mix

Chobani Case

Role of Marketing Plan

The Role of the Marketing Plan

Marketing Function

Analyzing Marketing Efforts

Module 2 Assignment: Submit Marketing Plan Template

Questions

Glossary

Segmentation and Targeting

Segmentation and Targeting Rationale

The Purpose of Market Segmentation and Targeting

Common Segmentation Approaches

Segmentation Criteria and Approaches

Segmentation Decisions

Choosing a Segmentation Approach and Target Segments

eHarmony Targets Women Case

Targeting and Marketing Mix

Targeting Strategies and the Marketing Mix

Case Study: Red Bull Wins the “Extreme” Niche

Segmentation and Targeting

Questions

Glossary

Marketing Strategy

Evaluate Alignment of Marketing Strategies

What Is Strategy?

Strategy and Tactics

The Mission Statement

Strategy and Objectives

Marketing Strategy Mechanics

Creating the Marketing Strategy

Optimizing the Marketing Mix

Implementation and Budget

Evaluating Marketing Results

Strategic Planning Tools

SWOT Analysis

BCG Matrix

Strategic Opportunity Matrix

Examples of Corporate Strategies

Market Penetration Example

Market Development Example

Product Development Example

Diversification Example

Customer Relationships

Customer-Relationship Strategies

Harley Davidson Customer Relationships

Marketing Strategy

Marketing Plan, Part I

Questions

Glossary

Ethics and Social Responsibility