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Questions

1. Tangible and intangible features like design, symbols, customer touch points, etc. differentiate the services and goods of one seller from another. These features create a psychological stimulus or trigger that causes associations with other ideas or thoughts about a seller. Which marketing term best fits this definition?

Correct Answer

2. A leading brand evoking a favorable or disagreeable emotional or mental association with it is the definition of:

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3. A critical part of a brand's message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type of coherent, unifying brand messaging is known as:

Correct Answer

4. Why is a company's brand name an integral part of its brand identity?

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5. What aspect of marketing contains, protects, displays, increases the utility, and promotes a product, as well as conveying the product and brand messages?

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6. Who is a brand's “legal owner”?

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LICENSES AND ATTRIBUTIONS
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Elements of a Brand. Provided by: Lumen Learning. License: CC BY: Attribution
CC LICENSED CONTENT, ORIGINAL
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Brand Positioning and Alignment. Provided by: Lumen Learning. License: CC BY: Attribution
CC LICENSED CONTENT, ORIGINAL
CC LICENSED CONTENT, ORIGINAL
CC LICENSED CONTENT, ORIGINAL
  • Self Check: Brand Development Strategies. Provided by: Lumen Learning. License: CC BY: Attribution

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