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Exercises

 

You are Spikeball (see the following video):



We want to create co-creation activities along the value chain.

Value chain: Market research, design and innovation, production, marketing, sales, customer support.

Lead Users

  1. Who could be lead users?
  2. Find two co-creation activities that lead users can participate in.

The Remaining Four Co-creation Activities

  1. Find a way to identify everyday customers who are most likely to participate with you in co-creation activities.
  2. Find activities to integrate those everyday consumers.

Note: These six activities (two for lead users and four for everyday consumers) should target the six marketing activities of the value chain independently, i.e., one activity for market research, one for design and innovation, and so on.
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