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Episode 60: How to Design Practice Environments That Actually Build Real Confidence
In the last episode, I talked about the missing piece in education: real confidence isn’t built t...
Episode 59: The Missing Ingredient in Modern Education: Real Confidence
The biggest reward I get as a case-solving coach isn’t when a student finally cracks a complex pr...
Episode 58: Why Case Teams Sound Inconsistent on Stage: The Simple Tool That Fixes It
The best teams deliver a unified, high-energy, emotionally connected performance. Most teams don’...
Episode 57: Why Case Teams Lose Even When Their Solution Is Strong: The Missing “Moment” That Judges Remember
Too many teams deliver a great solution but leave the real impact in the resolution room. Here’s ...
Episode 56: Don't Boil the Ocean: The #1 Advice That Separates Winning Teams from the Rest
Over the years of coaching teams for case-solving competitions, if you asked any of my team membe...
Episode 55: Feeling Anxious is 100% Normal
Two of the best skills you pick up from case competitions aren't solving the actual case. They're...
Tools for Communicating with Groups
LEARNING OUTCOMES Discuss digital tools for communicating with groups Techn...
Final Presentation Order
10 minutes per team + 5 minutes of Questions and Answers Friday 8:40AM * Arrive by (exception...
5.6 Product Positioning
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define product positio...
Case 4 + LIA
Case 4 individual assignment - PARADOX In this Case 4, you will also include part of your final...
Case 3 - The perception of hair styles & clothes
You will take on the role of a fashion magazine cover editor and you will build a fashion series ...
Coaching Mandate
Throughout the semester, you will be assigned a team and a partner to coach. This includes build...
LIA Project Details QLM
Preliminary draft of the final project, can be subject to changes as the project progresses. T...
Episode 53: 302 Teams. 180+ Podiums. 5 Lessons That Still Win.
March 4, 2026 After 20+ years coaching and mentoring over 300 case teams at the Universi...
Episode 54: Why a 4.0 GPA Got Zero Interviews (And What Actually Turns Heads)
March 18, 2026 Sebastian Tsang recently dropped a raw, eye-opening post on LinkedIn that...
Episode 52: Becoming AI-Resilient: What I Saw in the Green Room
February 18, 2026 If we want AI-resilient graduates, we can’t just talk about disruption. ...
Episode 45: Observations from the Past Two Weeks
The past couple of weeks have seen me conducting case-solving workshops for The Hong Kong Polytec...
Case 2 2026
Understanding the global stages and marketing channels Advertising Case 2 Music and Superbowl ...
Integrating eVTOLs into Canada’s Transportation System
Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration wi...
Challenge 2 2026
Introduction - what is the goal and what is your research problem? (Are you trying to predic...