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Personas and Journey Examples

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What I want to explore is the concept of Personas in the customer journey in a bit more detail. W...

Updated 2 months ago by Cameron Welsh

Financial Comparative Analysis

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In terms of financial literacy, comparative analysis is a significant component that we need to c...

Updated 2 months ago by Cameron Welsh

Building Your Financial Analysis - An Overview

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One of the big questions I often get asked is, "What should a financial analysis look like?" To p...

Updated 2 months ago by Cameron Welsh

Case Solving Presentation Expectations

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I want to start by discussing some presentation tips, specifically how to deliver a presentation ...

Updated 2 months ago by Cameron Welsh

Case Solving Steps

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One of the top questions I often receive is: Where do we start when we are faced with a case in a...

Updated 2 months ago by Cameron Welsh

Reading a Case

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One of the questions I often get asked is how to approach reading a case and what a typical case ...

Updated 2 months ago by Cameron Welsh

Financials Situational Anailysis

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On the financial literacy side, we analyse both situational and comparative aspects. Here, I want...

Updated 2 months ago by Cameron Welsh

Financial Budgeting for a Solution

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One common question that teams often ask is about budgeting: how do we develop a budget for the s...

Updated 2 months ago by Cameron Welsh

Financials Valuing an Investment

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When reviewing your budget, a key factor to consider is whether the valuation of the investment m...

Updated 2 months ago by Cameron Welsh

How to Use a Customer Journey and Personas

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We want to focus on the concepts of personas, customer journeys, and product journeys. In this di...

Updated 2 months ago by Cameron Welsh

Storytelling's 5Ps

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Another idea to explore is storytelling. There are many ways to approach storytelling, but in thi...

Updated 2 months ago by Cameron Welsh

How to Use Core Competencies

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One tool that isn’t utilised enough is the concept of core competencies. It’s essential to build ...

Updated 2 months ago by Cameron Welsh

How to Use a Mock-Up

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I want to quickly discuss a tool that is often underutilised but can significantly enhance your p...

Updated 2 months ago by Cameron Welsh

How to Use PESTLE

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Another tool that can be useful is PEST or PESTLE analysis. PESTLE expands on PEST by allowing fo...

Updated 2 months ago by Cameron Welsh

How to Use Competitive Landscape Maps

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In one of my recent newsletters, I discussed the concept of competitive landscapes and competitiv...

Updated 2 months ago by Cameron Welsh

Slide Deck Visuals Do and Don'ts

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It's also important to consider how to keep your deck visually appealing. In your presentation so...

Updated 2 months ago by Cameron Welsh

How to Use Decision Trees

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Another effective way to illustrate decisions is by using a decision tree. This method allows you...

Updated 2 months ago by Cameron Welsh

How to Use Porter's Five Forces

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Another tool that can be used while building your analysis is Porter’s Five Forces. The idea behi...

Updated 2 months ago by Cameron Welsh

How to Use Stakeholder Analysis

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One thing that I think is often overlooked is stakeholder analysis. This analysis is important be...

Updated 2 months ago by Cameron Welsh

How to Use a Decision Matrix

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When presenting a decision, it's important to illustrate how that decision was made. One effectiv...

Updated 2 months ago by Cameron Welsh