Recently Updated Pages
10.1 Launching the Imperfect Business: Lean Startup
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe how businesse...
10.2 Why Early Failure Can Lead to Success Later
LEARNING OBJECTIVES By the end of this section, students will be able to: Determine several...
10.3 The Challenging Truth about Business Ownership
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the pros and c...
10.4 Managing, Following, and Adjusting the Initial Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the difference...
10.5 Growth: Signs, Pains, and Cautions
LEARNING OBJECTIVES By the end of this section, you will be able to: Determine the lifecycl...
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
11.1 Avoiding the “Field of Dreams” Approach
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
11.2 Designing the Business Model
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
11.3 Conducting a Feasibility Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose o...
11.4 The Business Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced ...