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PART I: The Purpose of the Presentation A case presentation is not a report delivered through Po...

How to Use This Manual The first Discover Your MAD Skills Masterclass Manual focused on solving ...

About the Author Cam Welsh is an award-winning educator and coach who has been honoured with t...

Introduction You can have the best analysis in the competition and still lose. Every year, judge...

Series Preface This series of manuals represents my attempt to capture, organise, and share more...

Closing Reflections: From Good to Winning Case competitions are not about predicting what the ju...

PART XIV: MAD Skills Practice System Knowing the framework isn't enough. You have to practice us...

Chapter 17: The Winning Case Story Video: Good to Winning: How to Turn a Solid Case Solution int...

PART XII: The Presentation Structure A strong case solution still needs to be understood. Once t...

Chapter 16: Don't End, Close Video: The Perfect Close: Wrap Up Strong, Re-Engage Your Audience &...

PART XI: The Close The final slide does not mean the presentation is over. Your close is the las...

Chapter 15: Story, Connection & SCQA Video: Build a Clear Thinking Pyramid: The Minto Pyramid Pr...

Chapter 14: The Opening Video: Stop Losing Judges in the First 30 Seconds: Nail Your Case Openin...

PART X: Building the Presentation A strong case solution does not automatically become a strong ...

Chapter 13: Bold Ideas Without Confusing the Judges Video: Future Considerations & Out-of-the-Bo...

PART IX: Future Considerations Strong case teams often generate more good ideas than they can or...

Chapter 12: Don't Hide the Risk Video: Risks & Mitigations That Actually Strengthen Your Recomme...

PART VIII: Risk & Mitigation Every recommendation involves uncertainty. The goal of a strong cas...

Chapter 11: A Recommendation Isn't a Strategy Until You Can Execute It Video: Recommendation & I...

PART VII: Implementation A recommendation tells the organisation what it should do. Implementati...