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Introduction to Promotion What you’ll learn to do: explain how organizations use integrated marketing communication (IMC) to support their marketing strategies The information in this section covers seven different marketing communication methods  commonly u...

Introduction to Partnerships What you’ll learn to do: discuss the advantages and disadvantages of partnerships Now that we’ve talked about sole proprietorship, let’s take a look at partnerships. Much like sole proprietorships, it’s pretty easy to guess what ...

Introduction to Corporations What you’ll learn to do: discuss the advantages and disadvantages of corporations When people think of corporations, they typically think of major, well-known companies, such as Apple, Alphabet (parent company of Google), Netflix...

Introduction to Hybrid Forms of Ownership What you’ll learn to do: discuss the advantages and disadvantages of hybrid forms of business ownership The concept of “limited liability” has given rise to hybrid forms of business ownership, such as LLCs and LLPs. ...

Introduction to Franchises What you’ll learn to do: discuss the advantages and disadvantages of franchises For aspiring business owners who lack the time, vision, or resources to start from scratch, franchising is a viable alternative. Many industries, such ...

Introduction to Mergers and Acquisitions What you’ll learn to do: describe the two types of mergers and acquisitions One of the quickest ways for a business to expand into other markets or products lines is either to merge or acquire/purchase another company...

Putting It Together: Business Ownership Synthesis Now that you have come to the end of this module, you should understand that there is a range of possibilities for structuring, starting, and growing a business. Each choice has its advantages a...

Introduction to Product What you’ll learn to do: explain common product marketing strategies and how organizations use them Often when we hear the word marketing, we think about promotion or perhaps only advertising, but product is the core of the marketing ...

Introduction to Place What you’ll learn to do: explain common product distribution strategies and how organizations use them Distribution channels—which is “place” in the four Ps—cover all the activities needed to transfer the ownership of goods and move the...

Introduction to Choosing an Organizational Type What you’ll learn to do: list and explain the important factors in choosing an organizational type The organizational type you choose for your business, sometimes called a “legal structure,” can impact your tax...

Introduction to Price What you’ll learn to do: explain common pricing strategies and how organizations use them In this section you’ll learn about some very specific, yet standard pricing strategies that organizations use to meet their objectives and address...

Putting It Together: Marketing Mix Synthesis In this module you have seen how businesses use the marketing mix to gain market share, enhance the value of their brand, and attract and retain customers in order to increase revenue and profit. Let...

Introduction to Human Resource Management What you’ll learn to do: explain how the functions of human resource management contribute to business success In this section you’ll discover that human resource management involves a lot more than just hiring and f...

Introduction to Human Resources and Laws What you’ll learn to do: summarize and discuss key laws affecting human resource management A business needs more than a big idea to be successful. If the business employs workers, it needs to adhere to a range of law...

Introduction to Recruitment and Hiring What you’ll learn to do: discuss how organizations can effectively recruit and hire employees Human Resource personnel play a critical role in building organizational capacity and that often starts with candidate recrui...

Introduction to Training, Development, and Rewards What you’ll learn to do: discuss effective approaches to training, developing, and rewarding employees In this section you’ll learn about employee training and development, evaluation and compensation. We’ll...

Introduction to Termination What you’ll learn to do: describe the different HR management options for employee termination In this section you’ll learn about different types of and reasons for termination. We will differentiate between voluntary and involunt...

Introduction to Sole Proprietorships What you’ll learn to do: discuss the advantages and disadvantages of sole proprietorships A sole proprietorship is often a good choice for a one-person start-up operation with no employees and little risk of liability exp...

Putting It Together: Role of Business Synthesis Now that you have been exposed to some of the terms and definitions we use in business, have you been able to find something that doesn’t have a link back to business? Let’s go back to where we started. ...

Introduction to HR Challenges What you’ll learn to do: discuss the challenges facing today’s HR managers In this final section, we will consider the trends impacting Human Resource professionals. Given HR’s fundamental human capital management responsibility...