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The PMG
Module 9 - Branding
Introduction
I have been teaching Consumer Behaviour at Kwantlen Polytechnic University since 2013 and really love this course. At our university, Consumer Behaviour is offered in first year whereas in many other universities, it is usually a third year course. Sometimes t...
Module 15 - Marketing Plan
Module 14 - Marketing Globally
Module 13 - Promotion: Integrated Marketing Communication (IMC)
Module 12 - Place: Distribution Channels
Module 11 - Pricing Strategies
Module 10 - Product Marketing
Module 8 - Positioning
The Research Methods
This is a short presentation of the main research methods, as they apply to social science. This is the tool box, use it carefully.
Module 7 - Consumer Behavior
Module 6 - Marketing Information and Research
Module 5 - Ethics And Social Responsibility
Module 4 - Marketing Strategy
Module 3 - Segmentation and Targeting
Module 2 - Marketing Function
Module 1 - What is Marketing
Principles of Scientific Research
These principles apply to all disciplines, and methods, used in social science. They are universal in their use and prescription.
About this Edition
The majority of the content in this book has come from other open resources. I have adapted materials from open textbooks, websites, courses, blogs, and articles created by Psychology, Sociology, Anthropology, Business, and Marketing scholars and authors. I...