Balancing the Technical Solution with the Business Solution

One really has to try to honour both sides, which is where the difficulty lies. If you focus too much on the technical aspects, you may neglect important business details such as financial feasibility and marketing strategies. The biggest challenge is getting lost in the technical details. You'll know you've gone down that rabbit hole when the first question you get from the business side is, "What is your product, who will be interested in it, and how will they use it?"

It’s crucial to consistently revisit these questions: What is the product, how is it used, and why does the user need it? If you can’t describe your product from a business perspective, it doesn’t matter how impressive it is from a technical standpoint; it still needs to have that business angle.

Always remind yourself, even while developing the technical aspects, to consider how this product will be used. One valuable resource is understanding the difference between features, benefits, and specifications. Focus on the benefits of your product: How will it be used, and what will the user be able to accomplish that they couldn’t do before? This is different from simply diving into the specifications and technical features. Strive to maintain a balance between the technical specs and the actual benefits to the user.