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Introduction to Economics
Charles-Albert Ramsay Introductory text for college and freshman-university courses in Principles of Economics, including Microeconomics, Macroeconomics, History of Economic Thought, and the Economics of Climate Change and the Environment.
Principles of Marketing
Principles of Marketing is targeted at the core marketing course for undergraduate business majors and minors. The book is designed for conceptual accessibility to students who are relatively early in their business curriculum (such as second-year students), y...
Entrepreneurship - The Notebook
The Notebook series is a compilation of open source text and notes created by the authors to provide students an organized booklet for their studies.
Introduction to Social Science Research
Skills, Sources, and Science. What Students Need to Succeed in College. by Charles-Albert Ramsay, Economics Department, Dawson College Marie-Pierre Gosselin, Psychology Department, Dawson College
Entrepreneurship (Ed23)
Basic Excel
Digital Marketing Strategy (Fall23)
Pierre-Yann Dolbec The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Big Data Case Collection (Corporate)
Business Communication Skills for Managers
Business Ethics
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to vid...
Introduction to Business - W23 Update
1. Introduction & Environments 2. Business Tools 3. Business Formation 4. Marketing Mix 5. Human Resources 6. Accounting & Finance 7. Management 8. International Business 9. Technology and Information
Introduction to Consumer Behavior
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine th...
Fundamentals of Marketing
MTI
Project Management
This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. Author Adrienne Watt holds a Computer Systems Diploma (BCIT), a Bachelors in Technology (BCIT) and...
Initiation à l’économie globale
Charles-Albert Ramsay Texte d'introduction pour les cours collégiaux et universitaires de première année sur les principes de l'économie, y compris la microéconomie, la macroéconomie, l'histoire de la pensée économique et l'économie du changement climatique...
Managing People_Dawson College
In this course, students are introduced to the field of organizational behaviour and human resources management. This course is created through the contribution of multiple authors including the sources below: Innovatank publishing: Editors Jessica...
Case Competition Series - Coaching
Research Methods
An introduction to social science research techniques and academic best practices. Covers types of data, documentation, library searches, online searches, as well as the scientific method including hypothesis, design, causality, and qualitative methods includi...