Critical Thinking Exercises
1.
Brainstorm purchases that you have made this week. Classify each into convenience products, shopping products, specialty products, or unsought products.
2.
Explain the product life cycle. How and why might it change based on certain criteria?
3.
Examine the package of a product that you have in your pantry at home. Determine how the packaging aligns with the brand, protects the product, and displays value.
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- Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
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- Book title: Principles of Marketing
- Publication date: Jan 25, 2023
- Location: Houston, Texas
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