Applied Marketing Knowledge: Discussion Questions
1.
List the objectives of advertising.
2.
Explain the five approaches to creating a marketing budget.
3.
List the tools used for public relations and explain how each of these are used.
4.
List the tools used for publicity and explain how each is used.
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- Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
- Publisher/website: OpenStax
- Book title: Principles of Marketing
- Publication date: Jan 25, 2023
- Location: Houston, Texas
- Book URL: https://openstax.org/books/principles-marketing/pages/1-unit-introduction
- Section URL: https://openstax.org/books/principles-marketing/pages/14-applied-marketing-knowledge-discussion-questions
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