Critical Thinking Exercises
1.
Explain the key metrics used to measure the success of an advertising campaign.
2.
List the advantages and disadvantages of public relations.
3.
Provide examples of ethical issues related to advertising and include ways to avoid them.
4.
Provide examples of ethical issues related to public relations and include the ways to avoid them.
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- Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
- Publisher/website: OpenStax
- Book title: Principles of Marketing
- Publication date: Jan 25, 2023
- Location: Houston, Texas
- Book URL: https://openstax.org/books/principles-marketing/pages/1-unit-introduction
- Section URL: https://openstax.org/books/principles-marketing/pages/14-critical-thinking-exercises
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