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References

1. Daniel Campos, “Committing to the Core: How McDonald’s Innovated to Survive (and Thrive) During the COVID-19 Pandemic,” Digital Innovation and Transformation (February 10, 2021), accessed August 04, 2021, https://digital.hbs.edu/platform-digit/submission/committing-to-the-core-how-mcdonalds-innovated-to-survive-and-thrive-during-the-covid-19-pandemic/.
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9. Statista Research Department, “US Population by Generation 2019,” Statista (September 19, 2021).
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11. Statista Research Department, “US Population by Generation 2019,” Statista (September 19, 2021), accessed March 7, 2022, https://www.statista.com/statistics/797321/us-population-by-generation/.
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13. Ibid.
14. Kendra Cherry, “What Is Personality?” verywellmind, accessed August 4, 2021, https://www.verywellmind.com/what-is-personality-2795416.
15. Sallie B. Middlebrook, “Personality and Related Characteristics That Affect Consumer Buying Behavior,” ToughNickel (January 8, 2013), accessed March 7, 2022, https://toughnickel.com/industries/Buyer-Characteristics-and-Consumer-Behavior.
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20. Humayun Khan, “How Retailers Manipulate Sight, Smell, and Sound to Trigger Purchase Behavior in Consumers,” Shopify Retail Blog (April 25, 2016), accessed June 13, 2022, https://www.shopify.com/retail/119926083-how-retailers-manipulate-sight-smell-and-sound-to-trigger-purchase-behavior-in-consumers.
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22. Statista Research Department, “Share of US Consumers Who Would Stop Purchasing from Cosmetics Companies That Test on Animals as of April 2017,” Statista (April 26, 2017), accessed September 28, 2021, https://www.statista.com/statistics/753362/cosmetic-animal-testing-attitudes/.
23. Herosmyth Staff, “9 Perfect Brand Examples of Why It Pays to Differentiate,” Herosmyth (February 24, 2020), accessed June 13, 2022, https://www.herosmyth.com/article/9-perfect-brand-examples-why-it-pays-differentiate.
24. Yaqub M., “20+ Fascinating Ethical Consumers Statistics Need to Know in 2022,” Renolon (January 18, 2022), accessed March 7, 2022, https://www.renolon.com/ethical-consumers-statistics/.
25. Ibid.
26. Ibid.
27. Cory Baldwin, “Ethical, Sustainable Brands You Can Really Trust,” Vox (August 22, 2017), accessed August 4, 2021, https://www.vox.com/2017/8/22/16171338/ethical-sustainable-fashion-brands-where-to-buy-sustainable-clothes.
28. Reasons We Love Patagonia. (n.d.). accessed August 4, 2021, from https://www.wearedore.com/photos/reasons-we-love-patagonia/.
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