Module 12 Discussion: Distribution Strategy
Instructions
Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.
Part 1: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
- What are the best distribution channels and methods for you to use, and why?
- Will you have a retail outlet and if so, where will it be located?
- In what geographic area(s) will your product/service be available?
Part 2: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.
Part 3: Incorporate Feedback
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.
Grading Rubric for Discussion Posts
The following grading rubric may be used consistently for evaluating all discussion posts.
Discussion Grading Rubric
| Criteria | Not Evident | Developing | Exemplary | Point Value Possible |
|---|---|---|---|---|
| Submit your initial response | No post made – 0 pts | Post is either late or off-topic – 2 pts | Post is made on time and is focused on the prompt – 5 pts | Point value possible – 5 pts |
| Respond to at least two peers’ presentations | No response to peers – 0 pts | Responded to only one peer – 2 pts | Responded to two peers – 5 pts | Point value possible –5 pts |
Total Points Possible for Discussion Assignment: 10pts.
LICENSES AND ATTRIBUTIONS
- Discussion: Distribution Strategy. Provided by: Lumen Learning. License: CC BY: Attribution
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