Module 14 Discussion: Global Marketing
Instructions
Write a post for the Discussion on this topic, 1–2 paragraphs in length.
Part 1: Current Status
What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?
You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.
Part 2: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.
Grading Rubric for Discussion Posts
The following grading rubric may be used consistently for evaluating all discussion posts.
Discussion Grading Rubric
| Criteria | Not Evident | Developing | Exemplary | Point Value Possible |
|---|---|---|---|---|
| Submit your initial response | No post made – 0 pts | Post is either late or off-topic – 2 pts | Post is made on time and is focused on the prompt – 5 pts | Point value possible – 5 pts |
| Respond to at least two peers’ presentations | No response to peers – 0 pts | Responded to only one peer – 2 pts | Responded to two peers – 5 pts | Point value possible –5 pts |
Total Points Possible for Discussion Assignment: 10pts.
LICENSES AND ATTRIBUTIONS
- Discussion: Global Marketing. Provided by: Lumen Learning. License: CC BY: Attribution
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